What is your first step to identify keywords for your business? Undoubtedly Adwords Keywords Tool; where you simply type & hit the enter to know the suggestions along-with the keyword volume & keyword competitions.
Post hummingbird update most of the SEO concept have changed, & semantic identification of the search queries become more prominent.
In short, now you don’t only have to know the keywords but you also have to understand the synonyms and close matching variations of your desired niche.
I have listed below the easiest & most effective keyword research techniques & tools to identify the long tail queries & “close query variations”.
Wikipedia is top 6 most popular website on Internet & supposed to have more than 7,58,00,000 pages & continuously adding more.
Because of it’s in-depth tutorials & pages & its wide coverage Google rank Wikipedia at 4 th position of Google lists.
Wikipedia works without any advertisement & it’s the best organic website on the planet.
Wide topic coverage of Wikipedia results in it’s top performance & it’s pages can be used to identify the keywords for your business.
2. “Keywords” + Wikipedia.
Suffix or prefix your keywords with Wikipedia. For Example search on Google with “Countertop Wikipedia” & you will notice the keywords & terms on the Google Search result pages URLs.
In the snapshot above you can see that the URLs have the keywords & these are the semantic keywords which your website must have if you are planning for Countertops.
These can also be found on Google Adwords Keywords tool but the semantic relationships can be established from Wikipedia.
2. Locate “Content” section of Wikipedia
Now land on the the pages displayed on Google Search result and locate for the “contents” section. From here you can note down the keywords to plan your content writing & content marketing strategies. This can be extremely useful to identify the semantic queries.
3. Queries in Wikipedia search bar
You can also explore keywords by searching for your required queries at Wikipedia Search bar and looking for the keyword variations in the content. Along-with this you can also search other keywords on Wikipedia search bar for further level of research.
4. Follow the externals links on Wikipedia
5. Amazon.com for E-commerce keyword Analysis
Amazon.com requires no introduction & it’s the role model for all the E-commerce websites on the Internet.
Like Wikipedia the Amazon .com ranks in top 10 for almost all the product and E-commerce queries. Hence this is the most popular platform to know about the product related queries.
For this you simply have to Google the Ecommerce queries and locate the Amazon.com; in case you didn’t find Amazon prefix search query with Amazon & land on the page listed by Google SERP. Use your visual senses to locate and find your related keywords and establish the semantic connections.
Along-with great keyword research tool you can check here about how Amazon.com helps in making great user experience website with great UX
6. Google Auto-Complete
This Google feature is available from the long time & used widely by the webmasters to identify the relevant and similar keywords.
This is extremely useful for identifying the most popular keywords as they are based on real user search queries.
Although it’s location & language specific but provides fair deals to wok around the keywords.
Note that you should be logged out or you should use in “incognito” window; as most of the time it suggest the queries based on your previous search history.
SEMRush is the most competitive and valuable tool I have ever find. You can enjoy it’s feature for free by verifying your Social Networking Ids. This tool is extremely useful to identify the sources especially the keywords from which your competitors are getting the traffic; and on the basis of those keyword sources you can streamline & create your content marketing strategy. You can also check here SEM Rush tool guide for complete keyword research.
8. Google Related Search
Google Related searches can be used to identify most similar keywords equivalent to your business. For this you don’t have to do anything; just search for your queries, scroll the page to the bottom & you will find your required related searches.
9. Leverage Quora.com
Quora.com is one of the best user generated website on internet. If leveraged well Quora can be used ultimate content marketing guide. This can not only help you with the keywords around which you can play but also helps you to understand the user’s concerns, thoughts & feedback.
Along-with these great keyword research tools you can also check the best tools used for SEO optimizations.
- Quora.com: How to Leverage Quora for your business?
- Unavoidable Website UX components & How to achieve great user experience?