How Page Authority & SEO boost by Hotlinking?

Fighting with server load time? You must have heard of experts suggesting to restrict hotlinking images & videos hosted at your server. This no doubt saves your bandwidth and good from hosting perspective but still it’s controversial from search engine credibility perspective. Confused! Let’s understand the hotlinking first.

What is Hotlinking?

Making any rich media file accessible from your webpage which is in actual not the part of your server is known as hotlinking. Youtube video embedding is the best example where you must have seen webmasters calling the Youtube videos for their contextual references. One other hot-trend in content marketing is the Info graphic/ Gifo-graphics sharing, where site owner themselves provide the code to embed the rich media files.

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How to enable/disable hotlinking?

There are countless result on the internet for “hotlinking protection” and they are equipped with numerous methods and coding to accomplish the same. Stop wondering and just replace your domain name in the htaccess code below-

RewriteEngine on
RewriteCond %{HTTP_REFERER} !^$
RewriteCond %{REQUEST_FILENAME} -f
RewriteCond %{REQUEST_FILENAME} \.(gif|jpe?g?|png)$ [NC]
RewriteCond %{HTTP_REFERER} !^https?://([^.]+\.)?domain\. [NC]
RewriteRule \.(gif|jpe?g?|png)$ – [F,NC,L]

Note:
1.Add code at .htaccess file only
2..htaccess file should be at the root of your website

Premium hosts have hotlinking enabling & disabling feature inbuilt, say for hostagator this is the video-

What are the benefits of hotlinkings?

As it helps in rich media extraction it makes the web-page more usable and other advantages hotlinking advantages are below to evaluate your need-
1.It prevents your bandwidth usage and helps in lowering down your server space.
2.Most of the websites that offer such code enabled facility keeps the media alignment to standard aspect ratios, so you don’t have to worry for further modifications.
3.Embedding by the code offered by owner makes your website free from any copyright infringement violations

Hotlinking SEO benefits

Website SEO ranking & page authority can be enhanced by these hotlinking tips

1.The original website gains credibility as its content is used at some other domain.
2.The embedded code passes page authority to the original website via the link and alt tag mentioned in the code
3.Even if someone removes the link you can gain branding benefit via logo and CTA embedded at the masterpiece; suggest you to use Gifo-graphics wherever possible.
4. Study the log and trace the images which are called maximum times; identify the sources and ask the hotlinking webmaster to guest post and link them back as your masterpiece is already adding value to their website.
5. Watermark and URL at the masterpiece can help you in branding and adding traffic to your website, even if no link is passing.

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3 thoughts on “How Page Authority & SEO boost by Hotlinking?

  1. Anand Rathi

    Very impressive.. being in the SEO market for 2 years, this is the first time I heard something about hotlinking.
    I am your regular visitor and appreciate your effort of SEO simplification
    Regards, Anand

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