One size does not fit all, particularly in a world where everything is pretty volatile. Digital marketing is no exception. One of the most pressing concerns businesses have today is how much they should spend on their SEO strategy.
To be true, there is no fixed limit. The budget for SEO should be flexible or in a range. However, digging through SEO pricing models to different types of packages for SEO to the building an in-house team of SEO professionals are some of what can help you make a decision right for your business.
The market for SEO has got plenty of options for everyone. Whether you are a small business, startup or a large enterprise, just look at what the market for SEO has to offer for you, you will soon realise, there are too many ways out there to help you achieve your goals. But what could suit you the best is really hard to know.
Here is the low-down of what data says to make to easy for you.
A Detailed Insight into the Pricing Models for SEO Packages
Moz surveyed 600 SEO companies and aggregated all of the data, focusing on the methods of charging for SEO. According to the report that Moz talked about in an article, the charges of SEO experts go between $80 and $130 per hour. The average monthly retainers charge between $750 and $1500 per month. And. Performance-based SEO has dynamic pricing.
Before discussing the cost in details, I tell you the pricing methods used by agencies and freelancers. There are mainly four types of models they use to charge for their SEO services.
There is fixed amount that you have to pay every month for an array of services agreed upon. This is most common model used by SEO agencies. The ROI is also best with this pricing model. And so the best choice for a long term agreement! A few of what you get includes regular analytics reports, on-site content improvements, press releases, link building, keyword research, and optimization.
Contract Services at Fixed Prices
The most common pricing model you can find. Almost all of SEO agencies offer contract services. It is an option for small and startups and also for those who never hired SEO services before. So if you are unsure of what the agency you would like to hire can do for you, you should choose a contract service, for example website audit to help you figure out the strength and weakness of site and what measures you should take if you find something wrong with your site.
Sounds much like contract services! But it is not, indeed. With project based pricing model, you have the choice to select services. For example, you can choose only on-page optimization or off-page optimization or link building. If you have a set goal such as link building, traffic pulling through organic search, you should go with this pricing model. The price is decided by the agency. But you can negotiate it.
The fourth model is hourly consulting. This is more common with individual SEO consultants, however there are many agencies that also allow businesses to hire SEO professional for hour basis. If you are planning for short term SEO strategy for your business, hourly consulting would be a good choice for you.
How Much Should You Expect To Pay?
How much you pay entirely depends for SEO services entirely depends on the agency you hire. For example, if an agency charges $2000 for a monthly SEO plan, for the same plan, another agency may charge much less. However, with after looking best SEO packages and services of several agencies, we have come out with a range of costs according the pricing models said about above.
Monthly retainer may charge anything between $750-5,000 per month. This is average data and some may charge you much below the minimum amount in this range. The exact amount you need to pay depends on the size of your their business and the extent of services provided by the agency you hire. If you have a small budget for your digital marketing effort, and you want to focus on some certain areas rather than doing all aspects of SEO, go with the lowest amount in the range.
Contract Services at Fixed Prices: Price Variable
For those new to SEO, with no hands on it before, contract service is the right way to go with. Services offered as contract include SEO copywriting, which costs $0.15-$0.50/word, site content audit costing ($500-$7,500, and social media site setup for that you pay somewhere between $500 and $3,000.
Project-Based Pricing: Price Variable
As every project has its own requirements, the range of prices also varies. Most projects cost from $1,000 to $30,000, but the cost may go even higher than this range for a large project.
Hourly Consulting Rate
Though most SEO companies in India charge $100-300/, you also find the one who can offer the price below this range. Even there are some who charge more than $300.
Now you know how much you should spend on SEO for your business. But do not get lured by the big promises. Some agencies claim to offer what seems hardly possible. Below are some of claims that you should aware of when looking to hire SEO agency.
Guaranteed increase in the sales
#1 spot on Google
Costs much lower than standard price in the market
Shady link building services
Hope you find this post very useful in making a decision on the budget for your SEO strategy. However, it is you who better knows about your goals. And you should figure out the budget, keeping in the mind the goals you want to achieve.